Leadership
Moe Mohammadi
Co-Founder & Director · Business Consultant
Building the business behind the immigration strategy.
Moe Mohammadi is Co-Founder and Director of Synova, focusing on business consulting, entrepreneurship, market strategy and the commercial side of business immigration.
He has more than 15 years of experience across marketing and consulting and has a background in Mechanical Engineering. He later pursued post-degree studies in Business Administration at Langara College in Vancouver and completed further education in strategy, entrepreneurship and innovation through Harvard Business School.
Before co-founding Synova, Moe’s career included eight years with the University of Nottingham Malaysia Campus and leadership experience as CEO of Royal Canada Consulting.
At Synova, his work focuses particularly on helping entrepreneurs turn an immigration concept into a practical business strategy.
Areas of focus
What Moe works on
- Business immigration strategy
- Entrepreneur pathway planning
- Business model development
- Market research
- Business planning
- Startup mentorship
- Canadian market entry
- Business establishment
- Growth strategy
- International partnerships
- Sales and marketing strategy
Moe’s approach
A business plan should describe a business that can actually exist.
Business immigration applications often involve detailed projections, market research and operating plans. Moe’s role is to help connect those documents to commercial reality by asking the questions that matter.
The objective is not simply to produce a document for an application, but to create a business foundation the entrepreneur can realistically execute.
Questions that test commercial reality
- Who is the customer?
- Why would they buy?
- Who are the competitors?
- Is the investment realistic?
- What does the company need to operate?
- How will customers be acquired?
- What happens after the founder arrives in Canada?
Beyond work
Outside the office
Outside business, Moe enjoys tennis, skiing and travel. The company profile also describes his enthusiasm for exploring new places and road trips.
Next step